sensitive BRANDING
& GRAPHIC DESIGN
Branding, Planning and Graphic Design
BRAND POSITIONING
Brand Positioning maps the whys, hows and whats of your brand/project.
– Why are you here?
– What actions do you want to inspire?
– What audience do you talk to?
– What do you deliver?
In this work, we build together the textual and visual narratives
that tell the story behind you and your dream-project. We choose our words and visuals responsibly and conscientiously.
Brand Positioning tends to be a baseline work for the creation of other products, such as catalogs, posters, visual identities, websites and social media.
Grazi Inacio | 2023
[In preparation]
Grazi Inácio is a project manager who, after a life in the corporate world, has been opening up to new dreams, including the organization of female sisterhood retreats – called "Respiro" – and a creative-gastronomic project called Cozinha Afetiva da Grazi.
Based on this Brand Positioning, Grazi and I created catalogs and posters about her services aiming social media distribution. Soon, we will also launch her new website!
YASMIM HULME | 2022
Yasmim Hulme is a body energy therapist born in Brazil and based in Germany. Together, we systematized different lines of therapy offered by her with the aim of re-elaborating her website and creating communication pieces to spread her services.
ARKITUT'S | 2022
BRAND POSITIONING
JOURNEY OF THE DREAM
Side by side with Arthur, we mapped life paths of the dream he undertakes: ArkiTut's, a creative project of Affective Kitchen in the state of São Paulo.
FLOW SURFWEAR | 2021
COMMUNICATION STRATEGY
BRAND POSITIONING
Flow Surfwear is the dream of Mariana, a woman from Salvador who decided to start selling female wetsuits engaged with breast cancer healing in parallel with her corporate career. Together, we did Flow Brand Positioning to develop a communication strategy for her Instagram sales platform.
VISUAL IDENTITY
LIVING AMAZON | 2022
Amazônia Viva (Living Amazon) is a project to raise awareness among business, religious and grassroots leaders about the possibility of regenerative development models in the Amazon Forest, carried out by the Economy of Communion (EDC), by Sistema B and by the Interfaith Rainforest Initiative (IRI).
I had the pelasure to create the project's logo, as well as slideshow templates for an online Learning Journey.
CASA CANDEIA | 2022
Casa Candeia is a family and virtual store that brings together handcrafted objects from Minas Gerais. Managed by a mother and her two daughters, I was able to redesign their logo.
I create a course slideshow template for SoLT | Sociocratic Leadership as an exchange to attend the fifth edition of the course.
branco & QUINCA | 2019
Visual ID made for Branco and Quinca, a pair of native and former guides from the Peruaçu Caves National Park, in Januária/MG.
communication strategy
REBOLATIVa | 2022
SOCIAL MEDIA
RebolAtiva is a sensitive initiative of body practices, dance and emotional care conceived by traveler, dancer and researcher Carol Ussier.
Between February and June/2022, I was happy to propose the communication strategy for #TodoCuidadoConta Cycle – a project that offered 90 full scholarships for women in social vulnerability to take 4 workshop/classes involving dance, body and emotional care.
Learn more at Instagram by RebolAtiva
vermelho das águas
SOCIAL MEDIA
Vermelho das Águas is how Janaína Morais – an artist and PhD therapist in Menstruation Anthropology – expresses herself.
Alongside Janaína, I adapted content produced throughout her career for her Instagram page, which I had the confidence to manage, redesign and translate.
Learn more at Instagram by Vermelho das Águas
COCOA YANDÊ | 2022
SOCIAL MEDIA
Cacau Yandê is a Family Farming initiative that works with Cocoa, a sacred fruit with loving and special properties, appreciated since our Mayan and Aztec ancestry.
Based in Serra Grande/BA and Vale do Capão/BA, this project is formed by dear friends that I had the pleasure to support in elaborating texts and posters for their Instagram page.
Learn more at Cocoa Yandê Instagram
CROWDFUNDING CAMPAING
Elaboration of the visual identity, publicity materials and monitoring of the highly successful crowdfunding campaign for Vermelho-Terra, the third book written by Maria Bitarello.
Check the crowdfunding campaign here
CROWDFUNDING CAMPAIGN
COMMUNICATION CONSULTANCY
Support in the creation, proofreading and launch of this emergency crowdfunding campaign.
CROWDFUNDING CAMPAIGN
Elaboration of the crowndfunding campaign called "Two Writings to Return to the Backlands", so prosperous, from which I published my first two books!
Check the crowndunding campaign here
sites & landing pages
LANDING PAGE
"Sê Inteira"(Be Whole) is a photographic experience to reveal yourself with presence, power and dedication offered by Bruna Barbosa.
WEBSITE DEVELOPMENT
From a Brand Positioning service, Yasmim and I develop her bilingual website as a body therapist. This job included branding and text curation, graphic design and website development.
POSTERS
catalogs & NEWSLETTER
PROOFREADING AND LAYOUT PROJECT
Organization and layout of a catalogue for the Divertere Festival, the first LGBTQIAPN+ meeting at Ecovila Piracanga/BA.
respiro in India | 2022
TEXT, GRAPHIC DESING AND LAYOUT
Elaboration of the catalog and social media materials for Respiro's traveling expedition to India!
Respiro is a female sisterhood retreat initiative conceived by Grazi Inácio, with the support of photographer Bruna Barbosa.
Click here to download the catalog
RESPIRO BRAZIL | 2022
TEXT, GRAPHIC DESING AND LAYOUT
Respiro is a women's sisterhood retreat initiative anchored by Grazi Inácio, a project manager in reconstruction.
I've been doing some work alongside Grazi – including her Brand Positioning and website reformulation – and one of them includes the creation of promotional materials for Respiro, developping texts, catalogs and social media materials.
MAYARA ALVES (2022)
TEXT, GRAPHIC DESING AND LAYOUT
I support Mayara Brandão to systematize her services offered as a therapist of the feminine.These services are presented in a simple and elegant catalog transmitted to her clients.
ECOSOME (2021)
TEXT, GRAPHIC DESIGN AND LAYOUT
Co-elaboration of texts and graphic design layout as part of the promotional material for ECOSSOMA, a Somatic Education event held in Chapada Diamantina/BA by Sensoperceptivas.
CANUDOS STATE PARK | 2019
RESEARCH, TEXT, MAP AND GRAPHIC DESIGN
Informative map of the State Park of Canudos/BA, which brings together historical points of the War of Canudos.
keep AN EYE ON THE FIRE | 2018
RESEARCH, TEXT, ILLUSTRATION AND GRAPHIC DESIGN
Environmental Education Newsletter made for ICMBio | PARNA Peruaçu Caves, focused on fire prevention and management in the Cerrado.